Jacob Hoff 3/26/26 Jacob Hoff 3/26/26

In the Age of AI, Visual Design Skills Will come to Matter More Than Ever

Good enough is easy. Great is where it gets hard. A follow-up on my last article — adding nuance to design and AI.

Jacob Hoff 2/26/26 Jacob Hoff 2/26/26

AI Isn’t Killing GUIs — Humans Are in the Way

Technology evolves fast. Humans don’t. That’s why AI isn’t killing GUIs — it’s reshaping how we design them.

Jacob Hoff 9/16/20 Jacob Hoff 9/16/20

Show me the data. [Part 2] | Becoming data-centered starts small — define measurable goals, track impact, and turn product decisions into learning.

Jacob Hoff 5/28/19 Jacob Hoff 5/28/19

Data thinking isn’t about dashboards — it’s about defining outcomes, reducing assumptions, and making better product decisions.