Experience.

Design leader shaping products, organizations, and outcomes.

I’m a design leader focused on making things happen - driving change, shaping products, and building teams in complex environments.

I set direction, align organizations, and push initiatives forward from strategy to execution. With a background in product design, I combine systems thinking with hands-on understanding - always with a focus on long-term impact.

Impact.

  • #1 Built and scaled design organizations, turning design into a strategic function.

  • #2 Established data-informed and business-driven design as a way of working.

  • #3 Led cross-functional change, aligning teams and driving product strategy.

Resume.

Head of Design | Invoicing, Payments, Financing, Onboarding, Credit & AML

Internal title: Design Portfolio Manager.

Expanded scope from previous Head of Design role to broader product areas.

Leading design across invoicing, payments, financing, onboarding, credit, and AML. Responsible for design strategy, team leadership, and design maturity.

Fortnox

jan 2026 -

Head of Design | Fortnox Finance

Led the design function for Fortnox Finance, the fintech arm of Fortnox focused on payments, financing, and financial services for SMEs.

Responsible for establishing design as a strategic capability — building structure, processes, and team foundations to support scalable, user-centered product development.

Fortnox

okt 2023 -

dec 2025

Senior Product Designer

Played a key role in shaping the user experience across Fortnox Finance products, working closely with product, engineering, and business stakeholders to align design with strategic objectives.

Focus areas included:

  • Defining cross-product UX direction across multiple financial services

  • Driving early product concepts and design strategy initiatives

  • Contributing to design maturity and advocating data-informed, user-centered decision making.

  • Supporting the organization in building a more structured approach to product design

Fortnox

dec 2022 -

okt 2023

Design Lead

 Ensure we had a strong, thriving design team.

  • Support and grow “design” in projects and sales.

  • Increase the design maturity across the organization.

  • Support in strengthening our design brand.

Devoteam

feb 2022 -

dec 2022

Design Leader | Business Development & Processes

  •  Work with sales/design team to ensure our offering and ways of working.

  • Align and support the design team to help them deliver state of the art products.

  • Continuously educate management and other colleagues.

  • Make sure our engagements utilize our designers’ full potential.

  • Participate and assist in sales processes.

Devoteam

aug 2021 -

feb 2022

Senior UX Designer

Jayway was a creative technology consulting company working with local and international clients transform ideas into realities on mobile, web and in the cloud.

  • UX & UI design, information architecture.

  • Collect, structure and transform research into actionable knowledge.

  • Plan, conduct and analyze user tests.

  • Business development.

  • Educate stakeholders on how to digitalize and work effectively with design.

Clients: IKEA, Sandvik, Orkla, Gleerups, Swegon, Alstom, MadeFrom

Jayway

aug 2018 -

dec 2022

Frontend/Fullstack Developer

  • Full-stack engineer working from AWS to the very top front-end.

  • Work closely with the design team to realize concepts and ideas.

  • Running competence development sessions.

  • Participate in the business development.

Clients: IKEA

Cybercom

may 2017 -

aug 2018

Senior UX designer

Questway was a recruitment platform connecting students with entrepreneurs and startups in southern Sweden.

  • I founded the company and then later transitioned into leading the design and tech work.

  • Lead designer, responsible for concept as well as research and hands on design.

  • Developer, I hacked together the first version of the platform.

Questway

may 2016 -

dec 2018

UX designer

The Working Generation developed a new portal to find and apply for jobs and to simplify the entire recruitment process for both employers and jobseekers.

  • As one of the founders your kind of all over the place.

  • UX/UI design lead working closely with our developers.

  • Responsible for the entire platform, concept, design, research and user testing.

  • Developed the brand and visual tone of voice.

The Working Generation

nov 2013 -

jun 2016

Designer

My Academy is a tutoring company in Sweden/Denmark.

- I worked with the marketing team creating graphical print material & ads.

- Edited commercials & videos.

- Designed digital ads and parts of the website.

My Academy

sept 2012 -

dec 2013

My Academy

sept 2011 -

dec 2013

Recruitment & Conslutant Manager

Professional Skateboarder

Professional surfskater/skateboarder for the Swedish- and European team. Marketed their brand and products by participating and preforming at shows, events, competitions and commercials.

Sponsors: Streetsurfing, ZooYork, Isostar Energy, SportEX

Streetsurfing

sept 2007 -

apr 2011

Educations.

Information architect

Malmö University

2015-2017

2013-2014

Web & Information design

Högskolan Väst